The NC Blueberry Festival — set for June 19-20 — is a time of celebration, when people gather to enjoy blueberries and honor the people and families that have grown them for generations. But for Burgaw, where the festival has been taking place since 2003, the festival is also a crucial piece of the local economy.
According to festival director Crystal Batts, the festival attracts around 35,000 visitors each year — a major infusion of people given that Burgaw’s population sits below 4,000.
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“The North Carolina Blueberry Festival is more than a weekend event — it’s an economic engine and a celebration of all things local,” Batts said. “The support from our residents, vendors, volunteers, and guests continues to grow each year, and we’re proud of the hard work and impact it brings.”
How much money does the NC Blueberry Festival generate?
According to Batts, in 2025, the Blueberry Festival generated an estimated $2 million to $2.5 million in direct and indirect economic benefits. This came from food, crafts, lodging and event operations.
As far as the most direct economic impacts, Batts said that attendees help contribute to the economy by purchasing handmade crafts, blueberry-themed foods, homegrown products, and of course, fresh blueberries. There were over 175 artisan vendors at the festival in 2025.
More indirectly, festival attendees also contribute to the economy just by staying in Burgaw. Hotels, vacation rentals, and local shops and restaurants all see increased activity during the festival, Batts said.
What’s the larger impact?
“Each year, the North Carolina Blueberry Festival showcases not only our agricultural heritage but also the strength of our community,” said Olivia Dawson, Burgaw’s mayor. “The economic impact is a reflection of the hard work of festival staff, volunteers, organizers, and the warm hospitality that defines our community.”
The festival also helps support the community. According to Batts, some of the proceeds are reinvested into the community through scholarships, sponsorships, programs and other charitable causes.
Reporting by Charlie Kingree, Wilmington StarNews / Wilmington StarNews
USA TODAY Network via Reuters Connect
